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A&E Television Networks to Use Microsoft's Admira TV Ad Marketplace for Three...

--Microsoft Acquired Admira via Purchase of Interactive TV Company, Navic, in 2008Microsoft announced last week that it has signed a deal with A&E Television Networks (AETN) that will see the...

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Experian Invests in, Partners with Addressable Advertising Specialist, Invidi

--Companies Say Experian's Data Will Increase Invidi's Ad-Targeting PrecisionExperian Marketing Services--a company that bills itself as "focused on helping marketers more effectively target and engage...

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News Round-Up

--Three New EBIF Tutorials Available on OEDN's Web Site--Leslie Ellis Wins 2010 Women in Technology Award--EchoStar to Launch "Slingloaded" DVR for UK's Freesat Platform--never.no Powers Interactive Ad...

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Interactive TV News Round-Up (V): Nagra, Sigma Systems, On Demand Group,...

--Nagra Bolsters its Ad-Targeting Capabilities via Acquisition of Sigma Systems' SIS Business --On Demand Group Promotes Stephen Riome to Managing Director --SeaChange International Announces its...

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